Rochester, New York: Just Press Print, Western New York’s leading digital printing resource, has introduced a group of special services for specialty retailers, bars and nightclubs, and niche-market service providers. Roochester Digital Printers

While that may sound like a lot of fancy “marketing-speak”, in fact it all adds up to a great business solution that is rooted in Just Press Print’s advanced digital printing and, particularly, direct marketing and fulfillment capabilities.

“Many bars and nightclubs have started to focus on special events,” says Raphael Coccia, President of Just Press Print, “we give them an affordable, and highly targeted way, to stay in touch with their specific customer base.” Just Press Print provides postcards, handouts, brochures and other direct marketing tools to help DJs, nightclub and bar owners to promote their special events. Many times, using Just Press Print’s on demand print capabilities, the promotional materials are produced just hours before distribution. Promotional Products

“We specialize in just-enough and just-in-time delivery—these customers don’t have the capacity to store a lot of paper,” Coccia comments.

But it doesn’t end at print production. Offering direct mail services that allow customers to simply turn in their targeted mailing list, Just Press Print handles all the rest. This complete marketing solution saves the customer time and money at every step of the process.

Just Press Print also “bundles” digital printing services that help seasonal niche market service providers (for example: lawn and landscape services, snow plowing, driveway sealing) market themselves effectively. These customized marketing materials are bundled to include door hangers, brochures and postcard mailers for one low price. The marketing materials can be updated each season to reflect changes in pricing and new service capabilities. “These marketing bundles have helped our customers in these industries get a head start on their seasonal business—bringing in new customers and locking in existing ones,” Coccia says.

Coccia reminds small business owners that they can protect their customer base by staying in touch with them—using cost-effective direct marketing materials with Just Press Print’s digital press. “Don’t let your customers forget about you and what you offer,” Coccia says. Just Press Print provides the opportunity to produce targeted marketing materials that small business owners can afford. “Just Press Print and our small business customers are literally growing together, the more we grow the more small businesses come to us,” Coccia said. Marketing services

With our highly advanced digital print capabilities we can help your business take advantage of some of the most effective marketing tools available today, including: variable data, one-to-one marketing, and highly focused target marketing. Just Press Print can help you locate and reach out to qualified new prospects. We can also help you develop a Customer Management Program that builds your highly profitable relationships with your best customers. Our capabilities include list buying, printing for targeted direct marketing, and multiple other advanced Customer Relationship Management features. Building your business is simple when you Just Press Print.

Just Press Print is headquartered at 304 Whitney Street in Rochester, New York 14606. For more information about their digital printing services, call 585-783-1300, or visit www.justpressprint.net or e-mail info@justpressprint.net.

Microera Printers Offers Tips for Brochure Printing.

Microera Printers understands brochures have been very useful in increasing the visibility of a certain company. Whether it is for advertising purposes or spreading information, brochures really have done a great job in keeping the people well-informed. Rochester Digital Printers

In fact, it is the brochures that represent you and your business. For this reason, you should be wise enough in making a promotional print brochure for your marketing drive.

There are so many kinds of brochures that you can make. Each kind of brochure has its own feature and way of printing. Usually, what people know is that the brochures are categorized as tri-fold and bi-fold. The tri-fold brochure is the one used when you want to launch a new product while the bi-fold is suitable for representing your company.

Keep in mind to make sure that the design of your brochure should speak of your company specifically the services as well as the products that you have to offer to your potential customers. See to it that the brochure conveys the right message that you want to pass on to your prospects.

To be able to make a powerful brochure print, there are some brochure printing tips that you should consider berfore designing and printing a new piece. Digital Brochures

1. Determine the brochure size. Knowing what is the suitable size of brochure is very important in brochure making. Incorrect setup size for brochure often leads to the return of the brochure project to the printer, which is very costly and time-consuming on your part as customers. For that reason, it’s best to ensure that the brochure is in the proper shape and size so as not to compromise the overall quality of the print job.

2. Use the correct type of paper stock. It is suggested by experts to use a 100lb paper stock in printing your brochures. This paper is a heavy stock that is suitable for any type of finish, whether gloss or matte. Because the 100lb stock is heavier, it gives an impression that you are professional.

3. Consider the image resolution. A brochure that features high resolution images are said to be more appealing than the usual one. Having a proper resolution is vital in brochure printing since it can greatly affect the overall quality of your brochures. Incorrect resolution usually leads to shadowy and distorted brochure images.

4. Last is the most important. Don’t forget the bleed. The bleed refers to the extra inch of each brochure edges. It is recommended that you use 1/8 inch for each edge of the brochure to give an allowance in cutting each page, especially if there’s a picture or color that should be placed on the extreme edge of the brochure.

After the brochure is ready for print production consider using digital printing technology. Digital Printing has come a long, long way.With the use the remarkable HP Indigo Press 5000, featuring advanced technology that you can leverage to create a business advantage. Sharp details. Incredible colors. Superior reproduction throughout, no matter what the quantity or turnaround time. The HP Indigo Press 5000 uses actual inks instead of toner, to give you the true-to-life image quality you would expect from an offset press. We invite you to contact us to see the level of quality you can expect on your next job. Microera Printers has plenty of options available for you and pricing that is like no other in the Rochester NY area. Visit us at www.microera.com.

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Microera Printers is Rochesters complete solution in printing

Microera offers nearly twenty years of experience in providing quality, cost-effective printing solutions for a wide range of customers. Our staff is made up of craftsman who are dedicated to the art of printing while offering the expert customer service required in the fast paced world of business.

We are family owned and operated, and we pride ourselves on treating our customers with respect. We show that respect with quality work delivered on time at competitive pricing. Our customers range from small companies to major corporations to printers and print brokers. We provide accurate assessments and quotes for each job

Here are just some of the solutions we offer at Microera Printers Give us a call to find out more solutions that we offer. We would be intrested in hearing about all your upcoming projects and printing needs.

Solutions for businesses
Microera is highly experienced in the production of brochures, business publications, sell sheets/data sheets, posters, reports, direct marketing, and signage. Working directly with clients or through their advertising agencies in a wide variety of markets, Microera is the reliable source for printing that meets your business goals. Please email info@microera.com for more information.Rochester Printers

Solutions for printers
Printers and print brokers turn to Microera for additional coverage, overflow scenarios, and often for help in our specific areas of expertise. Microera is a confidential, reliable partner that helps printers service their clients, no matter what the job, delivering on time and within budget. Printers and print brokers can use our online quote form, or e-mail info@microera.com for more details

Solutions for publishers
Small publishers and major publishing houses are all looking for a cost-effective printing solution. Microera has the equipment, expertise and experience to deliver it. In the past ten years alone, we’ve produced hundreds of books for multiple publishers and authors. Contact us at info@microera.com for complete details.Publishing solutions

Digital printing solutions: Just Press Print

To accommodate fast turnaround, low volume print jobs, Microera operates Just Press Print, our digital printing division. Just Press Print solutions are driven by HP technology, offering the finest digital printing solutions available today. When you need just-in-time, high quality printing, all you have to know is Just Press Print.

With our highly advanced digital print capabilities, we can help your business take advantage of some of the most effective marketing tools available today: variable data, one-to-one marketing, and highly focused target marketing. Just Press Print can help you locate and reach out to qualified new prospects. We can also help you develop a Customer Management Program that builds your relationship with profitable existing customers. Our capabilities include list buying, direct marketing, printing and multiple other advanced Customer Relationship Management features. Building your business is simple when you Just Press Print.

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Just Press Print’s Club Flyer Tips

Whether you’re promoting a new party, CD release, special event or club grand opening, Club Flyers are an economical way to attract attention.

Start by Developing a Successful Promotional Campaign

Whether you’re operating a weekly club night, promoting drink specials or marketing for your best friend’s band, printed publicity materials are essential to a well rounded promotional plan.

Just Press Print recomends that you should have two main objectives

When planning your flyers, you have two main issues to consider – the creative concept and the actual execution. What you want to express in your piece and what that final piece will look like will determine the success of your promotional plan.

The creative concept is the first step and will be the foundation for your entire plan. Once you have a solid concept, you can build around this concept, like a decorator working off a showcase piece of furniture or color scheme. Keep in mind the bottom line of any promotional piece is to catch the eye of potential customers and successfully present the information you are trying to get across.

Make sure your concept is eye-catching
The average person is bombarded with an excessive amount of advertising on a daily basis. Ads on TV, magazines, buses, notice boards, literally everywhere you look. This has naturally caused people to tune out most advertising they see. You have to keep this in mind when designing flyers and try to get to the point or catch their attention from the get go. Eye catching is important, but make sure you accomplish your main goal of selling your products or event. How many times have you looked at a flyer because it had some cool graphics, but after being unable to find the location, times, admission price etc, you discarded it?
Hit on the key points and answer the important questions with clear, concise, easy to read text. Think long and hard about what aspects of your event are crucial and leave the rest for a related website or e-mail blast. Don’t fall into the trap of including too much information, tell then what they need to know and get out of the way.

Important Tips from the pros at Just Press Print
Being creative is important, but do so within the parameters of sound graphic design.

1.Limit your flyers to two different fonts
Use any unusual fonts for the headlines, make the basic info as easy to read as possible.
2.Keep the text outside the bleed and safety lines (i.e. not too close to the edges)
3.Logos are cool, just keep them to a limited number and limit their size
4.Make sure your colors work well together and don’t overwhelm the text, as there is nothing worse than a flyer that is hard to read.

Just Promote Your Event

Present your new party or event in the best possible light with full color club Flyers from Just Press Print. Whether you’re introducing a new establishment, promoting a new weekly event or drink special, Club Flyers are a proven commodity that will help get the word out about your establishment and upcoming events.

1.Fast and affordable, Postcards from justpressprint.net are available in a variety of sizes and quantities.
2.Club Flyers from www. justpressprint.net are a high impact way to promote.
3.We offer TWO SIDED, full color Nightclub Flyers for LESS than our competitors charge for ONE SIDED Club Flyers. Plus were your local printer
4.Smart and professional in appearance, Club Flyers from Just Press Print are printed on a premium 13 pt. cover stock.

Make a statement and make it fast, with industry leading 48 hour turnaround on all Club Flyer orders. Order Business Cards now!

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Just press print realized early that alot of club owners were heading out of the state of New York to get there Printing needs fulfilled. After many months of local target marketing Just press print is offering weekly club Specials so that local business can help promote there events and draw in larger crowds.Club Printing

A jam-packed club is a good sign for club owners like you, because this translates into an increase in your business Revenue. Getting more people to your club can be quite a challenge with the number of other clubs competing for their attention. However, you can achieve success in your promotional campaign with the help of a reliable tool like club flyers. Nightclub flyers are the most cost-effective print materials to use for attracting people’s attention. These prints are very easy to distribute and have the ability to reach a wider audience. Designing your flyers require your full attention and effort, because you’re print materials must be created with impact. Always consider your target audience when designing your nightclub flyers. This way, you can ably create Promotional tools that will surely captivate their attention.

1. Think of a concept and stick to it. Deciding on a concept is the first step in your nightclub flyer design. Your concept is the foundation of your entire flyer design. Once you have decided on a concept, stick to it and incorporate other design elements based on your concept.

2. Create attention-grabbing event name. An eye-catching event name piques your customers’ interest and heightens their excitement toward your club event. People should have an adrenalin rush just by looking at your nightclub flyers. Your flyers should captivate, impress and compel them to come to your club.

3. Supply all important information. Nightclub flyers should answer the 5 Ws: Who? What? When? Where? and Why? The content must be informative and should not leave customers clueless. Use good typography to avoid confusing your customers.

4. Choose the appropriate design. The design of your nightclub flyers should have relevance to the event. All the design elements like color, images, spacing and text must be balanced to achieve a well-structured look for your flyers.

If designing your flyers is not your expertise and you may want to contact a local freelance designer that has experience in creating these eye opening pieces. If you can’t locate one we have a list of vendors that we would recommended just stop by of give a call for a list.Rochester night clubs

One way to make sure that your nightclub flyers will come off the way you want is to entrust the printing project with a reputable local printer like Just press Print. Just Press Print specializes in this fast turn type of printing. This is not a project for a printer that doesn’t understand the club vision – Fast, heavy paper, vivid colors and most of all cost effective. So don’t wait to start promoting your club and turn bigger profits. Jam that dance floor, Get the crowd you want, and most important increase those sales.

Just Press print today and see what how we can help you!

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